August 15, 2017
By: Josefina Romano, DPS Marketing Coordinator & Blogger
Social media has become such a pivotal part of everyone’s lives these days. Studies have shown that 92% of companies are using social media for hiring—and that three out of four hiring managers will check out a candidate’s social profiles. In essence, your social media profiles are you in the virtual world. They represent who you are and shape the way your potential next employer decision to hire you. Many people in fact, are using social media to develop the right connections and get hired. Here’s how:
There is no point in having social media if you don’t plan on staying active (at least during your job search). It’s important to stay up to date with everything that is going on since things change so fast online. Stay active by making posts and comments that relate to the field that you are hoping to work in. Sharing articles or commenting on them is an effortless way to make good connections with other people who are in your selected field. This is also a fantastic way to portray your communication skills by using good punctuation and grammar. You can also deviate from just portraying your professional side and show your personality by posting about your hobbies and interests. This helps you become more relatable in the real world.
Establish the foundation of your Social Brand
Your social brand is who you are online. The most important thing to understand is that every social media platform supports a different version of you. LinkedIn portrays your professional side, Facebook allows you to be professional and show a bit more of your personality, Instagram is great for showing a visual representation of you, and twitter is a fast-moving platform which allows you to express yourself and your views. You have the ability to carefully choose the content that you show your followers to mold your brand. Another important factor of your social brand is consistency, be sure to stick to who you really are throughout every platform.
Interact and build your connections
After you have established your social media brand and built up your following use the platforms to build and reinforce your connections. LinkedIn is a great way to expand your network simply by knowing people that know other people. Use your connections to determine who the decision makers are at companies you are interested in working for and add them as connections. If you are not able to strike up a conversation directly, find other ways to stay on their radar such as commenting on their posts or creating your own post that are relevant to their topics of interest. Another great way to use social media as a tool is by attending events that decision makers have RSVPd for or have shown interest in. This gives you a better option to develop an in-person relationship with the people who can potentially hire you or recommend you for a job in their organization.
At the end of the day, social media is intended to connect you with people and for you to express yourself. It is important that you stay focused on your end goal of scheduling an interview and getting hired by the people in your social network. By staying active and making the right connections you can be one step closer to finding the right opportunity for you.